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13 June - Vegemite, We are happy little Vegemites on sale.

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13 June - Vegemite, We are happy little Vegemites on sale.

Unread postby Max ADU » Thu Jun 13, 2013 6:35 pm

Today in Australian History
Wednesday, June 13, 1923.


Australia sees the introduction of Vegemite.
Vegemite is popular
Image
in Australia and known as one of Australia's national foods.

Vegemite is the registered brand name for a dark brown, salty food paste made from yeast extract, mainly used as a spread on sandwiches and toast.

The iconic Australian spread was first developed in 1922 by food technologist Dr Cyril P Callister when his employer, the Australian Fred Walker Company.

A trade name competition was held to find a name for the new product, and Walker’s daughter Sheilah chose the winning name of Vegemite from the entries, by picking a name out of a hat.

Initial interest and sales were slow, but the product endured through a name change to "Parwill", then a return to "Vegemite" in 1935.

Largely an acquired taste, Vegemite is notorious for the dislike it generates amongst some foreigners.

Click here to Read more and watch and listen to the first TV Commerical
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